I'll tell you a story and I might get it straight too. But, did you hear about this guy who renamed Halfway, Oregon to, get this, Half.com, Oregon. And what would that take these days? Well, I'll admit to not knowing the answer to that. However, the scoop is that he wrote a book about how he did it. You'll just have to read the book or you can come hear this marketing speaker for yourself. Rumor has it he's on the professional speaker circuit now.
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